Upsell Page

Use an upsell page as a placeholder for services the customer haven't activated yet. The upsell page informs the user about potential benefits and value for a product, and provides options for the user to learn more or get started.

Structure

  1. Title
  2. Product image carousel
  3. Product description lead
  4. Primary call to action button
  5. Further info buttons
  6. Information box

Best practices

Upsell pages should
  • Gate services if a customer haven't bought a service or application yet.
  • Should be also available from Enhance.
  • Provide images that help understand customers how a function works and what benefits it provides.
  • Provide adecate information, either as documentation link or inside the information box.
  • Have the following tabs inside the information box: Overview, Features, Use cases. For non-Emarsys services it should also have a Partner information tab.
Try to avoid
  • Using the upsell page as a permission denied page.